Wednesday, October 11, 2006

Intermediate Video Fall 06 Assignment 3

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Blogger damian said...

Intermediate Video
Assignment 3
Detournment in AFTERFX
Due: WED 10/25

If you remember from our screening of Sonic Outlaws, artist Mark Pauline was briefly interviewed and profiled about his work, which consisted of altering the content of billboards in the San Francisco Bay area. This technique, which was rooted in the French situationsim movement of the late 60s, is known as detournment.

Detournment , in this context denotes the alteration of an ad’s content to provide it with new potentially subversive meaning.

In this project, I want you to take an add off of television, an use Adobe Afterfx to change and alter it’s meaning. You will burn your project to a playable dvd AND also export it as a web streamable MP4, which you will burn burn to cd.

Work Flow/ Guidelines

-tape your commercial off of TV. If you don’t have tv, I will set up a miniDV deck to cable in room 326.

-capture your video in final cut .

-import your video and any other files into AfterFX…do your alterations there

-export out of afterFX and use Compressor and DVD Studio Pro to prep you files

also…post your impressions/ problems on the blog.


7:32 AM  
Blogger damian said...

there is now a cart with a mini dv deck set up in room 326, which is connected to cable. this will allow you to tape commercials off of tv

7:33 AM  
Blogger Matthew Siti said...

i am having a good deal of trouble coming up with an idea for this assignment.

11:18 AM  
Blogger shawniqua said...

okay, i have an idea...i have all of the footage...i have all of the audio...i'm editing the do i get rid of that 1 minute tail that sits there in protools after i edit some things down and then i bounce? it's just an empty space.

1:39 AM  
Blogger damian said...


just select what you wnat to bounce with the hand tool....easy!

7:19 PM  
Blogger Christina said...

I'm getting very frustrated because the help file doesn't answer all of my questions. It's taking longer than I thought because I am basically going through "trial and error" to learn the program :(.

12:16 AM  
Blogger nagarjuna Vellanki said...

having trouble with ideas for this assignment

10:22 AM  
Blogger mademoisellise said...

Ummm so I feel like I can't edit with this whole AE program at all. Can't cut, move, preview audio, do any ol sheeeet... Oh the fuck well. I got something hot. It'll burn your face off. Sweat!

8:17 PM  
Blogger shawniqua said...

whatever, mademoiselle puepty poopty pants. my video is hotter than an alaskan river toad cookin in the hot georgian summer's heat before it gets added to ma mornin grits. and for the record, frame by frame rotoscoping is lame. don't ever try it unless you want to bring back dr.katz. pump it up.

10:47 PM  
Blogger jessedouglas said...

figured this junk out after like 2 weeks of working on it and am ready to screen/crit this thang.

8:42 AM  

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